Branding

Case Study : Thorncliffe Dental Centre

Thorncliffe Dental Centre is at the epicentre of one of the world's most multicultural communities of which they are proud to have served for more than 45 years. The challenge was to rebrand the business' outdated look with a new fresh and contemporary identity that would be inclusive of all the ethnicities represented in its community.

The Identity team surpassed the challenge successfully. The logo was designed to represent equality as depicted by the two branches of the "T". Ethnicity and diversity were represented by the green circle around the "T" and the many ethnic photos incoporated in the website, mural and artwork. Cool green was chosen to give the brand its fresh, cool look; and to represent growth and abundance along with cool blues to communicate trust, reliability, belonging, and coolness. It's slogan "Smile and the world smiles with you!" communicates the vision and business values of Thorncliffe Dental Centre now and for years to come. Here is what our client had to say about our work:

"Thanks for proceeding so quickly. The design is quite nice. It certainly ties in well with our branding concept." Dr. Steven Rosenbaum & Dr. Neil Kaplan, Toronto Ontario.